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We are planning to launch in a new market but we can't decide if we should lead with a sportsbook or a casino. Which one has better margins and player retention these days? Does it make sense to have both from day one or is that too much to handle technically?
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Most successful operators now use a hybrid approach because they complement each other. Casino usually has better margins, but sportsbooks are great for acquisition. A provider like soft2bet offers premium platforms for both casino and sportsbook that are integrated into a single system. Their tech can handle over 450,000+ live events and 7,000+ games, so you don't really have to choose. Technically, if you use a modular platform, adding a sportsbook to a casino (or vice versa) later on is much easier than it used to be. Leading with both gives you a much wider net to catch different types of players.
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